Mission Marketing TV - The Blog!

http://www.missionmarketingtv.com/essential-tools/

If you work at a small nonprofit you may have little or no marketing collateral. You know – those things like brochures, newsletters or an annual report that can help you sell your organization’s mission to funders.

I’m here to show you that creating professional marketing collateral is easy to do and won’t cost a lot of money.  In fact with just a few computer tools and some creativity you can get a lot done.

If you don’t have these things – get them. They are the barest essentials.

I've been looking at my Google Analytics for Mission Marketing TV. According to GA I've had no visitors for the past few days. I know that's not right so I got some fresh code and dropped it into my footer. Like magic it's tracking visitors again.  

http://www.missionmarketingtv.com/introduction/

I’ve been working for non-profit organizations for more than 12 years, much of that time in development.  But I also have a background as a reporter and writer so marketing communications is one of my passions.  Marketing communications helps to support and advance almost all parts of a nonprofit but it’s especially true for development.  Marketing communications is important to fundraising efforts weather its grants, special events, direct mail, web giving, email solicitations or other fundraising.

Medium to large nonprofits can afford to allot some resources to marketing communications.  Small nonprofits often don’t have the resources to produce the marketing collateral necessary to kick an organization up to the next level.  How does a nonprofit get the word out about all the good work they are doing in the community?  For small nonprofits it’s a catch-22. Most of the time there’s no money for marketing materials – but at the same time it’s difficult to raise significant funds without some marketing materials.

Been sending out messages to the community of nonprofit blogs regarding Mission Marketing TV.  Really one of my first attempts at spreading the word about my blog and my vision. Here's a little of what I was sending tonight.

I've created a new website to provide information on marketing communications to help small and medium sized nonprofits grow and better fulfill their missions. Please visit Mission Marketing and let me know what you think. If you like it please spread the word and thanks so much.

http://www.missionmarketingtv.com/

http://about.me/christopherhowell/

GMail

missionmarketingtv@gmail.com

Blogspot

http://missionmarketingtv.blogspot.com/

Posterous

http://missionmarketingtv.posterous.com/

Wordpress.com

http://howellchris.wordpress.com/

MM on Facebook

http://www.facebook.com/pages/Mission-Marketing/115825978436265?v=wall

http://www.facebook.com/pages/Mission-Marketing/115825978436265

Twitter

http://twitter.com/missionmarkettv

@missionmarketingtv

Linked In

http://www.linkedin.com/in/chrishowell

You Tube

http://www.youtube.com/missionmarketingtv

The goal of the Mission Marketing web site is to provide information and education on marketing communications best practices to small and medium sized nonprofits to help them grow and better fulfill their missions.

After doing some freelance marketing copywriting and designing I got a job as grant writer for a nonprofit. I was amazed at the number of grant applications that required marketing materials as attachments. I soon realized that well produced marketing materials confer legitimacy and stability to the nonprofit. Marketing materials help organizations look real and make the grant maker a little more comfortable with simply giving money to someone they may not know or may have never seen.

Large organizations can afford to hire a freelancer or even a full-time staff member to produce the necessary marketing materials. Small to medium sized nonprofits are operating on shoestring budgets and can’t afford to produce and then update the full range of marketing communications. Most grants fund programs and services but not marketing. So, many small nonprofits find it difficult to grow and move to the next level. And so it becomes a self perpetuating cycle. Not large enough to hire a person to produce marketing materials so therefore cannot compete for grants to get big enough to hire someone to produce marketing materials. If you are running a small to medium sized nonprofit, you are already stretched thin and probably don’t have time to design and write a newsletter, create brochures, update the website or send out a monthly email message.

I want to provide real solutions to busy nonprofit professionals and say that creating high-quality marketing communications is easier than you think. Just stay tuned to this website as I add more solutions because Mission Marketing is all about nonprofit marketing made easy.

http://about.me/christopherhowell/

http://www.missionmarketingtv.com/